WHO WE ARE 

Grounded in science. Elevated by wisdom.

Intention to Lead is a world-class organizational development consulting firm dedicated to helping leaders, teams, and organizations thrive in today’s complex, fast-changing environment.

We empower leaders to excel through cutting-edge coaching and training. We transform teams into high-performing units using dynamic, engaging, and thought-provoking methodologies. And we partner with organizations to intentionally design cultures that not only meet today’s challenges but position them for tomorrow’s opportunities.

Where Human Potential Meets Intentional Action

We believe in the limitless potential of humans—and in turning that potential into real-world results. Our work blends clarity, mindset, and skill with innovative, outside-the-box methods.

By bridging ancient wisdom and cutting-edge neuroscience, we empower leaders and teams to take intentional action, unlock collective brilliance, and create cultures built for today and ready for tomorrow.

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Our Approach

SOLUTIONS SHAPED BY YOUR INTENTIONS,
BUILT FOR YOUR SUCCESS.

Intention Releases Potential

Intention directs your thoughts, decisions, and actions. 

Intention is your superpower. Through change and chaos, it is your north star. It gives you focus, drive, direction. Without clear intention, anything else can happen.

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Build it

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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A smiling middle-aged woman with blonde hair sitting on a white sofa, wearing a white blouse and gold jewelry.

Hi, I’m Audrey Sloofman,

HI, I’M AUDREY SLOOFMAN
Founder and CEO of Intention to Lead

Even as a child, I believed in the magnificence of people. Nothing brings me more joy than seeing someone recognize their own brilliance. My passion has always been empowering leaders and teams to rise into their full potential, because when people thrive, organizations and communities thrive with them.

My journey has taken me to 27 countries, partnering with leaders from global enterprises to bold startups. I’ve witnessed brilliance at every level—and the barriers that hold it back. Having led two organizations through rapid growth as an HR executive, I know both the exhilaration and the strain of leadership. That lived experience fuels my commitment to guide others through change with clarity, courage, and heart.

Beyond my work, my greatest joy is time with my daughters. I recharge in water and wild places—or with a paintbrush in hand. Because for me, leadership isn’t just about results. It’s about people, possibility, and the ripple effect that begins when one person leads with intention. 

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It’s time to lead with intention. Are you ready?